10 billion Lab4b Lactobacillus & Bifidus bacteria per serving - the amount used in the Swansea Baby trial For breast fed babies from birth and can be used up until four years of age This product can also be used for formula fed babies and toddlers if they are avoiding lactose (the ProVen Formula Fed and Toddler products contain galactooligosaccharides (GOS), which are derived from lactose) The only friendly bacteria proven to be safe for newborn babies - this was the product used with both pregnant mums and newborn babies in the Swansea Baby Trial Shown to reduce eczema and allergic sensitisation to any allergen in babies and children. Two level scoops of powder per day (200mg) added to expressed breast milk or given on a clean finger or nipple. Free from artificial colours, flavours and preservatives.